Program ROI Builder

Build a visualization that demonstrates the return on investment of your DevRel initiatives.

Beta

ROI Calculator

Define your investment parameters

DevRel Initiative Name

ROI Timeframe

Currency

Discount Rate (10%)

Used to calculate Net Present Value (NPV)

ROI Analysis

Developer Advocacy Program (1 Year)

ROI

86.7%

Net Benefit: $520,000

NPV

$472,727

Discount Rate: 10%

Payback Period

6.4 mo

Break-even point

Cumulative Cash Flow

Costs

Benefits

Net

Q1Q2Q3Q4

$1.2M$800K$400K$0-$400K

Cost Breakdown

Personnel (60%)

Events (20%)

Content (13%)

Tools (7%)

Benefit Breakdown

New Customers (40%)

Reduced Support (11%)

Contributions (18%)

Retention (31%)

ROI Sensitivity Analysis

Impact of varying input parameters

This sensitivity analysis shows how changes in key parameters affect the overall ROI. The steeper the line, the more sensitive the ROI is to that factor.

Customer Acquisition +/-20%

Personnel Costs +/-15%

Event Costs +/-30%

Discount Rate +/-5%

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